HOGA

A retail / commercial interior design concept for a luxury home fragrance store. The form and the angle of the shelving are inspired by the limited space of the store. In order to maximise the visuals, shelves with the products are in 45 degree angle towards the shop entry to entice potential customers walking by, maximum view = increasing store footfall. The brand name comes from the word Mahogany, a signature scent present in most of the Hoga products. The deep, rich, full bodied exotic wood scent, with a touch of spice is felt within the interiors - matching wood panel accents, warm lighting, natural materials. 5 senses.